For nearly 100 years, HomeTrust Bank has evolved to meet the changing needs of businesses and families, growing from a small savings and loan into a full-service bank that blends trusted relationships with modern technology.
Today, HomeTrust focuses on empowering companies across industries like manufacturing, distribution, and professional services to reach their goals. They provide strategic financial guidance, credit solutions, and treasury services that help operating companies grow stronger and smarter.
A Different Kind of Banking Relationship
HomeTrust has always believed banking is about more than money. They focus on building lasting relationships. Charlotte Market President, Rob McCain, shared one of his favorite success stories that spans generations.
“About 30 years ago, I helped a gentleman secure his first loan to start his business. That loan helped him grow a company that supported his family and put his kids through college. Recently, I had the privilege of helping his son, who is now leading the company, to secure his first business loan and expand into a larger facility.”
Local Connections, Modern Access
HomeTrust Bank is deeply connected to Union County through the businesses it serves, the team members who live here, and the technology that keeps everything running seamlessly. By combining personalized service with advanced digital tools, HomeTrust makes it easy for local businesses to manage their finances anytime, anywhere.
This innovative approach allows the bank to build strong relationships with Union County clients while giving them the convenience and flexibility today’s business environment demands. Clients can utilize convenient, smart technology and a team that cares to help them secure loans, manage day-to-day cash flow, and more.
A Culture that Starts with People
HomeTrust Bank’s commitment to relationships extends beyond its clients to its employees and communities. Recognized nationally by the Best Practice Institute as one of America’s Top 100 Most Loved Workplaces for 2025, the bank prides itself on fostering a culture of engagement, respect, and belonging.
Through its “Heart of HTB” initiative, employees across all five states where HomeTrust operates dedicate time each year to giving back. Recent volunteer projects include:
- • Filling over 2,800 backpacks with school supplies for students in need
- • Partnering with Habitat for Humanity on building houses, painting playhouses and other community projects
- • Providing paid volunteer time so employees can serve causes close to their hearts
“We believe when employees are fulfilled and supported, that naturally translates into better experiences for our customers,” shared Rob McCain.
The HomeTrust Difference
As a full-service bank headquartered in Asheville, NC, HomeTrust offers everything from personal and business banking to commercial lending and treasury management. What truly sets them apart is their commitment to their clients, colleagues, and community alike.
Learn more: htb.com
Member FDIC.
Last modified: November 3, 2025
