RALEIGH, N.C. — The warm water inside Pullen Aquatic Center was inviting Amore Thompson into the pool. But she had cold feet up there on one of the starting blocks. Amore’s 12.
Her instructor, Zion Hall, went into coach made, and before long — splash! — Amore dove in.
Hall’s coaching helped her own brother scale a barrier, too, and his confidence soared so much that he earned a spot on Lenoir-Rhyne University’s swim team, competing in his first collegiate meet in early 2026.
Telling your story
When John McCann heard about Hall and The Firebirds swim team, he knew there was a story to be told. The more he explored it, the more he understood The Firebirds as a gem that was kind of hidden. He made it his business to amplify their value.
John McCann Copywriting + Audiovisual Services is looking to do similarly for other organizations. He has a knack for getting to an entity’s essence and illuminating it in both written and audiovisual form.
When Melvin Diggs was the superintendent at the Governor Morehead School and needed to promote his campus offerings, he contracted with John McCann Copywriting + Audiovisual Services. Diggs got just what he needed and then some, the deliverables produced with integrity and priced affordably.
“John’s team met with school leadership, teachers and students to develop a plan of action for promoting the school’s new academic focus both in print and via a series of engaging videos.
This dynamic approach led to increased visibility and online viewership of the school’s website and YouTube channel,” Diggs said.
Reach out to John McCann Copywriting + Audiovisual Services at johnthomasmccann@gmail.com or 919-818-9501.
Last modified: March 9, 2026
